30-60-90-Day Plans
In business, ideally, you establish purpose before action. You also should plan your work and work your plan. While there is a place for just-in-time decision making, that tactic should be explicitly identified in the context of a more comprehensive program that is planned.
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One model is always to have in place a plan for the coming month, its successor, and a third month. Of course, the timeline for any plans should match the business need. You should be ready to answer questions about what you are planning in the next 30 days, within the next 60 days, and within the next 90. At the end of the first month, the former 60-day plan moves up to become the 30-day plan, the former 90-day plan becomes the 60-day plan, and you should create a new 90-day.
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The point is to have plans for different timespans and to keep them current.
Application
As a manager, it is useful to have a set of plans in place for yourself and for those working for you. Typically, annual plans will be captured as ‘Goals and Objectives’ and are a rubric for a yearly performance review. Plans should contain specific, measurable elements. Of course, what you are asking folks to do should be possible. Reviewing actual against estimated work is a healthy way to keep plans fresh and relevant and keep you and your team aligned.
As a team member, work with your manager to have a plan in place. A documented, up-to-date, detailed plan is one of the best ways to ensure you are doing the work your manager expects and that those efforts will form the basis of your periodic review. You should not be doing, or asked to do, anything that is not in the plan. If a new requirement is introduced, it is in your self-interest to ask that it be worked into the formal plan. Naturally, no task list in any plan should fail to have a priority order.
Write down the 30-60-90 plan for each other member as you understand it. Swap your list with ones created by the other folks on the team. Also, ask your manager to write your current 30-60-90 plan as he understands it — not simply read your plan. Preferable, all plans are written, not oral, and each party writes his plan before seeing anyone else’s version.
As a manager, matching expectations between you and your team is critical. As a test, write down the current 30-60-90 plan for each team member as you understand it. Also, ask each team member to document his plan. Compare the two. If the two plans are not in sync, address the misalignment.
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​There will always be more demands on your time than capacity to address them. One prioritization filter is to ask, “Does this candidate task advance something specific in my plan?”
The point is to plan, to consider short, medium, and long timeframes, and to revisit the plan regularly.
Further Reflection: Key Insights and Questions This Raises
Rolling Timeframe Structure Provides Continuous Planning Horizon The recommendation to “always have in place plan for coming month, its successor, and third month” with monthly advancement where “former 60-day plan moves up to become 30-day plan” creates continuous three-month forward visibility. This rolling structure maintains constant planning depth rather than periods with detailed near-term plans alternating with planning gaps. However, rolling plans require ongoing maintenance effort updating three monthly plans rather than annual planning with execution periods. Organizations benefit from understanding that continuous planning enables better adaptation but demands sustained investment versus periodic intensive planning efforts. The framework appropriately advocates rolling structure without fully developing maintenance burden versus periodic planning trade-offs.
Alignment-Testing Exercise Reveals Expectation Mismatches The recommendation that team members “write down 30-60-90 plan for each other” and “swap your list with ones created by other folks” while managers “write down current 30-60-90 plan for each team member as you understand it” before comparing provides structured alignment verification. Independent documentation prevents social agreement obscuring actual understanding differences. However, this exercise creates vulnerability — misalignments may reflect legitimately different perspectives rather than just communication failures, with differences potentially revealing more fundamental disagreements about priorities or approaches. Organizations benefit from treating discovered misalignments as valuable data requiring discussion rather than simple errors needing correction. The framework appropriately recommends comparison exercise without developing how to handle substantive disagreements revealed.
Plan-Versus-Action Deviation Prevention Requires Explicit Change Management The directive that “you should not be doing, or asked to do, anything that is not in plan” with instruction that “if new requirement is introduced, it is in your self-interest to ask that it be worked into formal plan” positions plan adherence as protective boundary against scope creep. Requiring formal plan updates for new work creates documentation and prevents informal additions from overwhelming planned activities. However, rigid plan adherence can also create inflexibility preventing valuable opportunistic work — sometimes responding to emergent situations provides more value than executing predetermined plans. Organizations benefit from balancing plan discipline preventing chaos against flexibility enabling adaptation, with explicit change processes rather than either rigid adherence or informal additions. The framework appropriately advocates plan discipline without fully developing when flexibility should override adherence.
Priority Ordering Requirement Reflects Resource Allocation Necessity The observation that “no task list in any plan should fail to have priority order” acknowledges that everything cannot be equally important requiring explicit sequencing. Priority ordering enables rational trade-offs when time constraints prevent completing everything. However, the framework doesn’t develop prioritization methodology beyond requiring it exists — how should organizations determine priorities among competing important activities? Organizations benefit from explicit prioritization frameworks (impact-effort matrices, strategic alignment assessment, stakeholder value) rather than assuming priority determination proves obvious. The framework appropriately mandates prioritization without providing selection criteria.
Just-in-Time Decision Recognition Reflects Planning Limits The acknowledgment that “there is place for just-in-time decision making” though that “tactic should be explicitly identified in context of more comprehensive program that is planned” positions reactive decisions as legitimate when framed within overall plans. Some situations genuinely resist advance planning requiring adaptive response. However, this just-in-time allowance can also enable avoiding planning discipline through claiming everything requires reactive response. Organizations benefit from distinguishing situations genuinely resisting advance planning from those where planning proves difficult but valuable, preventing just-in-time rhetoric from excusing planning absence. The framework appropriately acknowledges planning limits without developing when reactive approaches prove genuinely necessary versus convenient excuses.
•When rolling plans require ongoing maintenance effort versus periodic intensive planning, what assessment helps organizations determine whether continuous three-month visibility justifies sustained investment relative to alternative planning cadences?
•How should organizations handle alignment-testing exercises revealing misalignments reflecting substantive priority or approach disagreements rather than just communication failures requiring discussion beyond simple correction?
•What frameworks help organizations balance plan discipline preventing scope creep against flexibility enabling valuable opportunistic work, with explicit change processes rather than either rigid adherence or informal additions?
•When everything cannot be equally important requiring priority ordering, what prioritization methodologies (impact-effort, strategic alignment, stakeholder value) should organizations employ rather than assuming priority determination proves obvious?
•How can organizations distinguish situations genuinely resisting advance planning legitimately requiring just-in-time decisions from those where reactive rhetoric excuses avoiding planning discipline?
•What mechanisms prevent 30-60-90 plans from becoming bureaucratic compliance exercises generating documents without affecting actual work versus genuinely guiding activities and enabling meaningful performance assessment?


